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Social Networking replaces the business meet and greet luncheons

Before the invention of online social networking, the most common form of business networking took place at luncheons hosted by local chambers of commerce and industry trade events where those eager to connect with other professionals would engage in friendly exchange and the usual business card trade.

As the popularity of social networking websites grows, business social networking websites like LinkedIn and Naymz continue to grow, but Facebook continues to be the major driving force behind business social networking.   Many businesses are finding success on Facebook.   It has become the de facto source of networking not only for business, but also politics.   Many of America’s top business leaders and politicians successfully use Facebook to promote their brands or image.    Companies use Facebook to promote upcoming events, new products and to start viral marketing campaigns.    Politicians use Facebook to garner support and to express their opinions to the masses.  It has become a very important marketing tool for both sectors.

Likewise, many business professionals take advantage of the power of online social networking because of it’s inherent advantages over attending trade shows and business card luncheons.    Most importantly, you can network with fellow professionals without leaving your office, reducing travel overhead and the inevitable wasted day when attending a poorly planned business social.      By joining online social networking groups and participating in online industry communities and message boards, you can accomplish more in a few minutes at your desk than you can with the hours it takes to travel to, participate and return from a business card social, not to mention the related expenses of fuel, food and the admission to the meeting.

Many forward thinking chambers of commerce have already switched from the in person socials to creating a Facebook group for their chamber members to join.   Members can join the group and add other business owners as friends and engage with each other at their own leisure.    You can learn more about a potential partner or customer from an online profile than they would be willing to disclose to you in person.

Online business social networking also comes with some pitfalls as well.   It is best to create a social networking profile for your business persona and keep it separate from your personal online persona.   Start off by creating a company profile as a group or individual and begin adding your business friends and associates, expand it to your loyal customers and treat it almost as it’s a fan group or a newsletter type service.     Next, you can have your business persona join related trade groups and connect instantly with thousands of people who either share in interest in your products or industry, sell or provide services, manufacturers and wholesalers.      In a matter of minutes, you can expand your online business network coast to coast and even internationally as the Internet has no borders.

For many businesses struggling for customers in a down economy, turning to online social networking is low cost and relatively low overhead aside from time investment.   If done properly, you can branch out into many other areas of your industry you may have never thought possible and meet people you would have never met at the local business social luncheon.

Written by Phil Stilton.   Phil is an IT management and Internet Marketing professional who has been delivering technology based business solutions since 1994.    Business Growth Through Social Networking is just one of Phil’s 100 Online Marketing Strategies of the New Millennium.   To learn more about how to effectively market your brand on the Internet through non-conventional methods such as Social Networking, you can contact Phil at 732-833-2364 or via email at  pstilton@stiltonco.com, or visit his website www.stiltonco.com.

Mac vs. PC debate continues. Which is better?

Stilton Company -Over the years, as an IT manager for many companies, I’ve always been frustrated by the mindset splits between PC and Mac computers.   From a business standpoint, it has always made sense to standardize, but in the age of digital media and graphic design, most design and arts teams have always claimed to require Mac technology to get their job done, but the new  full line of Apple iMac’s being pushed out by Apple are finally taking serious aim at the Dell business PC stronghold as the price per processing power unit of the line finally becomes business affordable.

Today, most design, graphics and arts based business practices rely heavily on Mac products, but the Mac is now making some serious inroads with casual home computer users who are getting fed up with the complexities and ever changing environments in PC based Windows operating systems.   Macs have proven to be less prone to viruses, spyware, hacks and crashes and in the casual user community, they are finally starting to be recognized as a practical and affordable solution, not just for the eccentric artsy types.

The following review serves as testimony that among casual computer users in the web, email and social networking age, Apple is becoming a serious consideration where it was once balked at for being the PC for hippies.

How much money does an iMac cost?

Today, You can buy a high powered and high end mac for just over $1,000:

Apple iMac MB418LL/A 24-Inch Desktop

This review is intended mainly for PC users who are new to the Mac. I’m not a huge computer person, I’ve always had PCs, and frankly I’ve always thought Macs were for hippies with ponytails. I pretty much have to use a PC for my job functions, but over the last few years I’ve been underwhelmed by both my home and work desktop (both dells) and my home notebook (HP). I’m fed up with the windows BS - freezing for no reason, slowing down for no reason, taking forever to shutdown/startup, constantly nagging to update virus software etc. I’m ok putting up with this for my work PC, but when it was time to replace my home desktop I decided to take a look at the Mac. I’m glad I did. I went with the 2.66ghz iMac with 24″ monitor and 640gig HD.

First Impressions: Coming from a Dell, the iMac was pretty damn impressive right out of the box. The single box was smaller than I expected, and Amazon packed it pretty good (important because Amazon has dropped the ball on this before on other items). The 24″ screen is HUGE and looks great. Setup is a breeze - it took much longer to disconnect my PC than to set this up. Just plug it in, connect to router, connect keyboard and you are ready. No, I don’t miss the gigantic bundle of wires that used to be next to my desk. I was connected and playing around with this within 5 minutes of opening the box.

Pros: Beautiful screen, fast, easy to get set up and start using. The display is impressive compared to a windows PC. No dealing with virus software nagging for updates. The Time Machine feature makes it extremely easy to back up. Great overall design w/ few wires and nice touches like 2 USB inputs on the keyboard, camera built into monitor etc.

Cons: No Bluray player option (why not?). No numeric pad on keyboard (but I can’t knock them for this since it is an option if you order from Apple’s website). Built in speakers in monitor are pretty weak for music (I’ll upgrade). I do think the “it’s so intuitive to use” hype of Macs is a bit overhyped today - I think the user interface on a windows machine is just as intuitive, albeit much less visually impressive.

Where to buy: I purchased this from Amazon and I’m glad I did, as I saved about $150 vs. the Apple store. The downside to ordering on Amazon is the apple store gives you a few choices (like a numeric pad on the keyboard and wireless mouse) that Amazon does not. I initially started to purchase this from the Apple website because I wanted the numeric keypad, but as I was checking out I noticed they slapped me with sales tax of about $100 - you normally don’t pay sales tax when you buy on the internet and the vendor is out of state. When I saw that I immediately cancelled my order and purchased from Amazon (plus Amazon was a bit cheaper to begin with in addition to no sales tax). Amazon also shipped it to me faster (though I have Amazon Prime), and did a good job packaging it. If you go w/ the apple store online, pay attention to sales tax your results may vary depending on your state.

Bottom line: I’m glad I got this. It’s a great alternative for a home computer which I mostly use for internet and media purposes (I won’t be installing excel on this machine!). It is a bit pricey compared to a PC, but it’s worth it if you appreciate the impressive design, nice asthetics, great monitor, and less headache vs. a PC.

How to get your website content listed in Google News

By Phil Stilton

Getting your content syndicated in Google News is no simple task.  Google News has some pretty straight forward requirements when it comes to their news product.    Once you get listed in Google News however, you will see a whole new userbase you’ve never had before and yes, it will benefit your website tremendously. 

Maintaining your Google News inclusion is just as difficult as obtaining it.  You must run a very tight news based website or blog that already has mild popularity and relevance.  Getting to that point is one of the most difficult procedures that takes a tremendous time investment that you have to be dedicated to over a long period of time.

How can I get my website into Google News?

The answer to this question is extremely obvious.  Turn your website into a news provider or create a new website that delivers news to your industry.    If you are trying to have you business website included, you are fighting an uphill battle you may never win.

Google does not allow websites that promote their specific products or services to be included, that’s what the Google Search is for.  Google News is strictly a news based service.

How do I make my website a news website suitable for Google News?

Abandon everything you have done in the past to promote your own products.  If you’re wesbite domain is “KylesWidgetStore.Com”, you can forget about it.   Unless you are running an informative blog that is newsworthy or of community interest already, you’re probably going to have to start over.

What is considered news?

News is news, of course.  Frequently written articles about local events, industry happenings and people.   Interviews with newsworthy individuals is a great source of news.   Reviews about products and services loosely fits the news criteria.   Opinions and editorials are acceptable news content.

When should I submit my website to Google News?

After you have been providing a steady flow of newsworthy information for atleast several months should you consider submitting your website to Google News.   They will check your content, check your writers and check you relevance.  

For more information, be sure to visit Google News help for publishers:
http://www.google.com/support/news_pub/?hl=en

About Phil Stilton
Phil Stilton is President of Stilton Company, LLC, a NJ SEO leader with over 15 years experience delivering web and SEO solutions to businesses.   Stilton Company currently maintains 4 Google News syndicated websites and has help many clients over the years create strategies for inclusion into Google News and maximizing their returns with the service.

To learn more about Google News and how we can help your website with inclusion, call us at 732-833-2364.

Targeted Advertising Through Search Engine Optimization Aka SEO …

Video: http://www.dotcomsecrets.com/blog/targeted_advertising_through_seo.htm Chris Sandberg, SEO Manager at Russell Brunson’s DotCom Secrets shares how to target your advertising through the Search Engines. . Selling: Tips & Tricks.

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How to create effective online copy

Creating effective website copy can be the key to a successful campaign, but it’s only the beginning

An old Chinese proverb states  “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”     The same idea holds true for driving qualified leads to your website through Search Engine Optimization and knock their socks off content publication.  

In the world of SEO, you can easily find yourself accumulating professional service fees that don’t justify the end results.    At Stilton Company, we educate our clients and provide them with the tools necessary to maintain an effective and ongoing online marketing campaign that provides a strong SEO Keyword foundation, built with first class off the shelf applications, powered by relevant content to achieve high search engine rankings and to maximize online visibility.

We help businesses write copy that is accurate, effective and worth sharing to turn ordinary campaigns into brilliant web 2.0 distributions and viral marketing.

Content Creation Services

Fill your content cup to the rim

On the internet, content is king.   The websites with the most interesting and relevant content are the ones who usually lead the charge in their industry.   When writing copy for your website, don’t skimp on content, it will be the costliest corner you ever cut.

Some of the most successful online businesses drive traffic through creative content.   Web surfers and potential clients aren’t searching for technical and sales information that is copied and pasted from the online brochures you are selling.

Potential customers are looking for passionate and accurate information about the products they are researching.    Every business has photos and the new user manual online, but few have an online community that support, discuss and provide reviews on the latest products.

Create your company’s own online identity

Tired of your business being just another needle in the hay stack? Get out of the hay.
One of the biggest problems businesses face online is being just another needle in the global hay stack.    Many companies fall into the trap of doing what everyone else is doing to get recognized, but those methods have not been successful.

In today’s online business, you need to be different.  You need to try new ideas.  You need to embrace new technologies and new online trends.   You need to connect to your customers in ways you’ve never imagined possible.   You need to be accessible.

Driving business to your company’s website goes far beyond optimizing web pages for keywords.  It goes beyond filler pages of useless content to drive traffic to your website.

At Stilton Company, we are in tune with modern web trends and have been following the success and failure of many trends for over 15 years now.   Which ones work?  Which ones don’t?   How can your business benefit from Web 2.0? 

Web 2.0 is the global interconnectivity of websites that use various communication, management and community based applications that seemlessly integrate your entire target market.

You online presence should go beyond your website and reach into the pages of thousands of websites worldwide.  At Stilton Company, we have built networks of  communities with tens of millions of connections world wide, just waiting to learn about your products and services. 

Let us help you get noticed by embracing content rich and targeted relevant information that can be syndicated globally in a matter of minutes.    Stand apart from your competitors.  Embrace technology.