Search Engine Optimization

Optimizing your website for maximum performance potential in Google and Yahoo can be a neverending and daunting task or it can be a simple and easy exercise in common sense.    SEO has seemingly become the elusive holy grail of the internet, but it is not rocket science. 

We work with companies to educate them on how to optimize their website and increase visibility on the search engines.    Our methods are natural and do not involve integrating “SEO Software” on your website or pay per click schemes.   We simply explain to our clients how the internet works, how search engines work and the importance of effective copy, communications and participation will always prevail in the search engines than targeting keywords based on scientific formulas.   

Many SEO firms employ what they consider mathematical and scientific formulas to determine how your web site will be found on the internet.    Unfortunately, those formulas and strategies are sometimes considered ‘illegal’ by the search engines and can even have your website removed from the search engine.

There is no simple and quick fix to get a page one listing in Google.    It is a process that involves many components on your website and beyond your website.  It requires a shift in philosphy on how your web site manager uses the internet to promote your business.

We can help your business build a solid optimization strategy that does involved some keyword evaluation, but relies more heavily on good copy, promotion, web 2.0 services, syndication of your content and a shift in philosphy.    Your current website is probably just an advertisement for your business.   We can help you turn it into an authoritative source of information for your industry.

How to monetize your website

If you are one of the businesses with a website these days, chances are your website’s financial status falls under marketing expenses.    Business websites exist to generate customers and drive revenue, so what isn’t yours listed as a profit center?

Monetizing your website can generate revenue that far exceeds the cost of ownership of your website.  There are many ways we can help you monetize your website and turn your website into a profit generating business component.

For years, we have integrated 3rd party product sales, advertising and affiliate marketing for websites and turned a loss item into a revenue center.     Imagine companies like Target, Amazon, Wall Mart and more paying you to advertise on your website.    You can sell related industry books and products on your website and earn in some cases up to 10% of the sales generated by those products.

In today’s economy, getting a return on investment is critical.  We can help you.

Web site design

Most businesses worry too much about the actual design asthetics of their website and not enough about the functionality, architecture and applications being used.      Too much time is spent on color schemes, logo placement and eye candy and not enough time is spent on usability and management.

We do not ‘design’ websites, we integrate web applications such as content management, online commerce, calendar systems, publishing tools and database connectivity solutions to turn your website into a thriving online business with a life of its own.

Our approach is to use readily available open source components to aleviate the financial burdens and cost of ownership of websites for small and medium sized businesses.   You don’t need to have global budget to reach the global marketplace.

We find the correct balance of eye candy and technical functionality in each and every design project.

How to create effective online copy

Creating effective website copy can be the key to a successful campaign, but it’s only the beginning

An old Chinese proverb states  “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”     The same idea holds true for driving qualified leads to your website through Search Engine Optimization and knock their socks off content publication.  

In the world of SEO, you can easily find yourself accumulating professional service fees that don’t justify the end results.    At Stilton Company, we educate our clients and provide them with the tools necessary to maintain an effective and ongoing online marketing campaign that provides a strong SEO Keyword foundation, built with first class off the shelf applications, powered by relevant content to achieve high search engine rankings and to maximize online visibility.

We help businesses write copy that is accurate, effective and worth sharing to turn ordinary campaigns into brilliant web 2.0 distributions and viral marketing.

Content Creation Services

Fill your content cup to the rim

On the internet, content is king.   The websites with the most interesting and relevant content are the ones who usually lead the charge in their industry.   When writing copy for your website, don’t skimp on content, it will be the costliest corner you ever cut.

Some of the most successful online businesses drive traffic through creative content.   Web surfers and potential clients aren’t searching for technical and sales information that is copied and pasted from the online brochures you are selling.

Potential customers are looking for passionate and accurate information about the products they are researching.    Every business has photos and the new user manual online, but few have an online community that support, discuss and provide reviews on the latest products.

Create your company’s own online identity

Tired of your business being just another needle in the hay stack? Get out of the hay.
One of the biggest problems businesses face online is being just another needle in the global hay stack.    Many companies fall into the trap of doing what everyone else is doing to get recognized, but those methods have not been successful.

In today’s online business, you need to be different.  You need to try new ideas.  You need to embrace new technologies and new online trends.   You need to connect to your customers in ways you’ve never imagined possible.   You need to be accessible.

Driving business to your company’s website goes far beyond optimizing web pages for keywords.  It goes beyond filler pages of useless content to drive traffic to your website.

At Stilton Company, we are in tune with modern web trends and have been following the success and failure of many trends for over 15 years now.   Which ones work?  Which ones don’t?   How can your business benefit from Web 2.0? 

Web 2.0 is the global interconnectivity of websites that use various communication, management and community based applications that seemlessly integrate your entire target market.

You online presence should go beyond your website and reach into the pages of thousands of websites worldwide.  At Stilton Company, we have built networks of  communities with tens of millions of connections world wide, just waiting to learn about your products and services. 

Let us help you get noticed by embracing content rich and targeted relevant information that can be syndicated globally in a matter of minutes.    Stand apart from your competitors.  Embrace technology.