Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (Paperback)

Review
“Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money.” –  Bryan Eisenberg, bestselling author of Call to Action”Filled with practical design tips proven to increase conversion rates and improve your online results.”– Jeff Hackett, SVP, Online Sales, Wachovia “The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management.”– Janin Kompor, Director of Marketing, Decimal, Inc.
Your web site is a business–design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren’t businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good–it can be a powerful strategic weapon that enhances financial returns and creates comp (more…)

Adobe Creative Suite 4 Design Standard Upsell

Take productivity to the next level with Adobe Creative Suite 4 Design Standard software, the latest evolution of your essential toolkit for print design and production. Exciting new tools enable more expressive design, sophisticated page layout, and efficient prepress and production. Discover new ways to collaborate and tap into expert resources. Simply deliver quality work reliably in print. In Illustrator, create and arrange up to 100 artboards of differing sizes, and then save them in a single, multipage PDF file or export them as sequentially numbered files. Click to enlarge. In Photoshop, rotate canvas and image together to any angle for convenient viewing and editing. Click to enlarge. In InDesign, sort by any column and easily scan the thumbnails in the enhanced Links panel to view detailed, customizable information about linked content. Click to enlarge. In InDesign, quickly create a compelling interactiv (more…)

Adobe Creative Suite 4 Design Premium Upsell from Creative Suite 1 or 2 (intro price)

Adobe Creative Suite 4 Design Premium software is the ultimate toolkit for today’s designer. Take your ideas in completely new directions–with 3D, animation, and interactivity. Build on your existing skills, working efficiently across products with simplified flow and new ways of collaborating to deliver rich, expressive designs for print, web, and mobile media. Leverage the familiar InDesign environment and your existing expertise to deliver design in more media. Just one example: Export an InDesign layout as XFL, open it in Flash, edit text and graphics, and then add interactive elements to produce a compelling dynamic document. Click to enlarge. Drag a Photoshop image into a Dreamweaver page to create a dynamically linked Smart Object. If the source file changes, a badge shows that the Dreamweaver version is no longer current. To update the image, simply click the Update icon in the Properties panel. Click to enlarge. In Ill (more…)

Adobe Creative Suite 4 Design Standard Upgrade

Take productivity to the next level with Adobe Creative Suite 4 Design Standard software, the latest evolution of your essential toolkit for print design and production. Exciting new tools enable more expressive design, sophisticated page layout, and efficient prepress and production. Discover new ways to collaborate and tap into expert resources. Simply deliver quality work reliably in print. In Illustrator, create and arrange up to 100 artboards of differing sizes, and then save them in a single, multipage PDF file or export them as sequentially numbered files. Click to enlarge. In Photoshop, rotate canvas and image together to any angle for convenient viewing and editing. Click to enlarge. In InDesign, sort by any column and easily scan the thumbnails in the enhanced Links panel to view detailed, customizable information about linked content. Click to enlarge. In InDesign, quickly create a compelling interacti (more…)

Adobe Creative Suite 4 Design Standard Upsell from Creative Suite 1 or 2 (intro price) [Mac]

Take productivity to the next level with Adobe Creative Suite 4 Design Standard software, the latest evolution of your essential toolkit for print design and production. Exciting new tools enable more expressive design, sophisticated page layout, and efficient prepress and production. Discover new ways to collaborate and tap into expert resources. Simply deliver quality work reliably in print. In Illustrator, create and arrange up to 100 artboards of differing sizes, and then save them in a single, multipage PDF file or export them as sequentially numbered files. Click to enlarge. In Photoshop, rotate canvas and image together to any angle for convenient viewing and editing. Click to enlarge. In InDesign, sort by any column and easily scan the thumbnails in the enhanced Links panel to view detailed, customizable information about linked content. Click to enlarge. In InDesign, quickly create a compelling interactiv (more…)

Adobe Creative Suite 4 Design Standard Upgrade [Mac]

Take productivity to the next level with Adobe Creative Suite 4 Design Standard software, the latest evolution of your essential toolkit for print design and production. Exciting new tools enable more expressive design, sophisticated page layout, and efficient prepress and production. Discover new ways to collaborate and tap into expert resources. Simply deliver quality work reliably in print. In Illustrator, create and arrange up to 100 artboards of differing sizes, and then save them in a single, multipage PDF file or export them as sequentially numbered files. Click to enlarge. In Photoshop, rotate canvas and image together to any angle for convenient viewing and editing. Click to enlarge. In InDesign, sort by any column and easily scan the thumbnails in the enhanced Links panel to view detailed, customizable information about linked content. Click to enlarge. In InDesign, quickly create a compelling interacti (more…)

Adobe Creative Suite 4 Design Standard Student Edition

Adobe Creative Suite 4 Design Standard software is the essential toolkit for print design and production. Take productivity to the next level with exciting new tools that enable the creation of eye-catching digital images and vector graphics, sophisticated page layout, and efficient prepress and production. Work confidently within this tightly integrated creative environment to deliver exceptional print results. In Illustrator, create and arrange up to 100 artboards of differing sizes, and then save them in a single, multipage PDF file or export them as sequentially numbered files. Click to enlarge. In Photoshop, rotate canvas and image together to any angle for convenient viewing and editing. Click to enlarge. In InDesign, sort by any column and easily scan the thumbnails in the enhanced Links panel to view detailed, customizable information about linked content. Click to enlarge. In InDesign, quickly create a compelling interactive document by using the new Page (more…)

Adobe Creative Suite 4 Design Premium Upgrade

Adobe Creative Suite 4 Design Premium software is the ultimate toolkit for today’s designer. Take your ideas in completely new directions–with 3D, animation, and interactivity. Build on your existing skills, working efficiently across products with simplified flow and new ways of collaborating to deliver rich, expressive designs for print, web, and mobile media. Leverage the familiar InDesign environment and your existing expertise to deliver design in more media. Just one example: Export an InDesign layout as XFL, open it in Flash, edit text and graphics, and then add interactive elements to produce a compelling dynamic document. Click to enlarge. Drag a Photoshop image into a Dreamweaver page to create a dynamically linked Smart Object. If the source file changes, a badge shows that the Dreamweaver version is no longer current. To update the image, simply click the Update icon in the Properties panel. Click to enlarge. In Ill (more…)

Adobe Creative Suite 4 Design Standard Student Edition [Mac]

Adobe Creative Suite 4 Design Standard software is the essential toolkit for print design and production. Take productivity to the next level with exciting new tools that enable the creation of eye-catching digital images and vector graphics, sophisticated page layout, and efficient prepress and production. Work confidently within this tightly integrated creative environment to deliver exceptional print results. In Illustrator, create and arrange up to 100 artboards of differing sizes, and then save them in a single, multipage PDF file or export them as sequentially numbered files. Click to enlarge. In Photoshop, rotate canvas and image together to any angle for convenient viewing and editing. Click to enlarge. In InDesign, sort by any column and easily scan the thumbnails in the enhanced Links panel to view detailed, customizable information about linked content. Click to enlarge. In InDesign, quickly create a compelling interactive document by using the new Page (more…)

Adobe Creative Suite 4 Design Premium Upsell from Creative Suite 1 or 2 (intro price) [Mac]

Adobe Creative Suite 4 Design Premium software is the ultimate toolkit for today’s designer. Take your ideas in completely new directions–with 3D, animation, and interactivity. Build on your existing skills, working efficiently across products with simplified flow and new ways of collaborating to deliver rich, expressive designs for print, web, and mobile media. Leverage the familiar InDesign environment and your existing expertise to deliver design in more media. Just one example: Export an InDesign layout as XFL, open it in Flash, edit text and graphics, and then add interactive elements to produce a compelling dynamic document. Click to enlarge. Drag a Photoshop image into a Dreamweaver page to create a dynamically linked Smart Object. If the source file changes, a badge shows that the Dreamweaver version is no longer current. To update the image, simply click the Update icon in the Properties panel. Click to enlarge. In Ill (more…)

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