Social Media Marketing: An Hour a Day (Paperback)

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

From the Back CoverDevelop an Integrated, Successful Social Media Strategy A Step-by-Step Guide Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable (more…)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)

From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas (more…)

Handbook of Sports and Media (Lea’s Communication Series) (Paperback)

Review
The importance of Handbook of Sports and Media cannot be overstated. It forges legitimacy and rigor in the study of media and sport, gives scholars ideas on future potential projects from key contributors, and provides vital information on the evolving relationship between two powerful entities. –International Journal of Sport Communication

This Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely t (more…)

Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication (Hands-On Guide Series) (Paperback)

Review
“Clear directions for how to create blogs and podcasts are accompanied by a huge amount of helpful information about blogging, hosting sites, and the online world in general, including explanations of terms that can be confusing for the uninitiated.” -Camcorder and Computer Video”The authors are thorough, providing relevant references and resources for getting your video blog and/or podcast up and running quickly and efficiently. We were especially happy to see a chapter on licensing and copyright, two important aspects of blogging and podcasting that most of us need to learn about.” -Camcorder and Computer Video

For all of your video and audio blogging business and professional communication needs, this book is it!The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to (more…)

Aiptek PocketCinema V10 Plus Portable Projector with Media Recorder (Silver)

Portable Media Players are a thing of the past. What good is watching your favorite movie or TV show on a 2 inch screen? Slip the Aiptek PocketCinema into your pocket and you’ll be able to project a 42 inch image on any surface! And with support for up to 32GB SDHC cards, you’ll be able to carry hours and hours of video with you. Aspect Ratio 4 - 3 Internal Memory - 1GB External Memory SD / SDHC / MMC / MS Pro up to 32 GB (Not Included) LED Light Source for Durable Use Projects Image from iPod, Digital Cameras, Camcorders, Mobile Phones, and Game Consoles w/ AV-Out Supports JPEG, Video, and MP3 A Handy Tool for Personal Entertainment and Small Group Meetings Dimensions 4.9 x 2.1 x 0.9

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Microsoft Expression Media 2 Mac/Win

With support for more than 100 media formats, Microsoft Expression Media 2 makes managing your digital universe a snap. Wherever your files are stored and whomever you collaborate with, Expression Media 2 supercharges the way you organize, find and share your digital media on your computer, offline or on the web. Store your files anywhere: shared folders, CDs, hard drives, or DVDs, and use integrated search tools to can find them in seconds. Add, edit, or export metadata in IPTC, XMP, or Dublin Core formats to make sharing easier. Metatags are automatically updated from Adobe Photoshop edits. Geotag your images to an actual location anywhere on Earth with Virtual Earth GPS mapping. Manage Your Digital UniverseEffortless Organization Make digital asset management easy with Expression Media 2–just drag and drop to import more than 100 different media formats, including digital camera RAW files. Store your files anywhere: sh (more…)

Microsoft Windows Server 2003 Web Edition W/SP2 - License And Media (M96467) Category: Software Licensing

Item #: M96467. Designed for building and hosting Web applications, Web pages, and XML Web services, Windows Server 2003, Web Edition, delivers a single-purpose solution for Internet service providers, application developers, and others wishing only to use or deploy specific Web functionality. Web Edition takes advantage of improvements in Internet Information Services (IIS) 6.0, Microsoft ASP.NET, and the Microsoft .NET Framework.As with every member of the Windows Server 2003 family, Windows Server 2003, Web Edition, is built on industry standards that allow organizations to extend existing Web applications and quickly develop new ones. Web developers not only can build Web pages, but also Web services that can communicate with other platforms using standards-based interfaces like XML and SOAP. This level of cost-effective application development encourages business productivity, flexibility, and increases business solution opportunities.Windows Server 2003 Service Pack (more…)

Create your company’s own online identity

Tired of your business being just another needle in the hay stack? Get out of the hay.
One of the biggest problems businesses face online is being just another needle in the global hay stack.    Many companies fall into the trap of doing what everyone else is doing to get recognized, but those methods have not been successful.

In today’s online business, you need to be different.  You need to try new ideas.  You need to embrace new technologies and new online trends.   You need to connect to your customers in ways you’ve never imagined possible.   You need to be accessible.

Driving business to your company’s website goes far beyond optimizing web pages for keywords.  It goes beyond filler pages of useless content to drive traffic to your website.

At Stilton Company, we are in tune with modern web trends and have been following the success and failure of many trends for over 15 years now.   Which ones work?  Which ones don’t?   How can your business benefit from Web 2.0? 

Web 2.0 is the global interconnectivity of websites that use various communication, management and community based applications that seemlessly integrate your entire target market.

You online presence should go beyond your website and reach into the pages of thousands of websites worldwide.  At Stilton Company, we have built networks of  communities with tens of millions of connections world wide, just waiting to learn about your products and services. 

Let us help you get noticed by embracing content rich and targeted relevant information that can be syndicated globally in a matter of minutes.    Stand apart from your competitors.  Embrace technology.